NBC Channels Marilyn Monroe in Super Bowl Ads to Lift Network
February 01, 2012, 1:15 AM EST NFL Lawsuits Over Head Injuries Consolidated in Philadelphia U.S. Cable Television Ratings for the Week Ended Jan. 29 Viacom CEO Dauman Says Hes Open to Unbundling Cable Channels Ticketmaster Says Scalpers System as Springsteen Goes on Sale DirecTV Ends Blackout of Sunbeams Stations in Boston, Miami By Alex Sherman and Andy Fixmer Feb. 1 (Bloomberg) -- Comcast Corp.s NBC, the last-place network for seven straight years, will use this weekends Super Bowl broadcast to promote a prime-time lineup being remade by entertainment chief Bob Greenblatt. The NFL championship match between the New York Giants and New England Patriots will draw as many as 115 million viewers on Feb. 5 -- potentially the largest U.S. television audience in history, according to Brad Adgate, head of research at New York- based Horizon Media Inc. The game, and the Summer Olympics in July, give NBC the chance to promote shows like the returning talent competition The Voice and Smash, a n...